Social networking and social media are taken for granted by most of us. The fact that we can let off steam, hook up with friends, share troubles and worries, or have a laugh via Internet sites like Facebook keeps us sane. Knowing that we are certain to be listened to is a hugely therapeutic aspect of social media and sites like Twitter perform a helpful function. Accessibility is not a huge issue for many of us, but a social group not normally in a position to take part in the world of web connectivity is the homeless.
Underheard is an organization determined to change that. As its title suggests, it concerns itself with remedying the lack of exposure that the homeless receive. Their silence effectively makes those who are on the streets invisible, or at best, they are promptly overlooked and certainly rarely spoken to on an equal basis.
A simple solution devised by the Underheard program was to give prepaid cell phones to homeless individuals. The device, which most people regard as just one of daily life’s automatic necessities, becomes a way to connect with the world in the hands of these recipients. These homeless individuals utilize Twitter to communicate thoughts and events in their everyday lives. The readers of the tweets gain an insight into the thoughts and feelings of an often victimized minority.
Underheard’s inception came about when a trio of interns attached to a well-known ad agency were set the challenge of affecting some good in their environment. They selected one of the most neglected and perhaps misunderstood of society’s sub-groups.
It’s hoped that through the medium of relatively humble prepaid cell phones, the voices of an often vilified section of society will strike a chord with fellow Internet users out there.




